Lithia Motors, the largest dealership group in the country, just drew a line in the sand: aftersales performance is no longer optional—it’s mission-critical.

After reporting service and parts growth that lagged behind peers like Penske and Sonic, Lithia’s leadership sent a clear message. It’s not about a technician shortage. It’s not about tools. It’s about mindset and speed. General Managers and Service Leaders have 60 to 90 days to move the needle or move aside.

The pressure is real. And it’s a bellwether for the rest of the industry.

 

The Opportunity for Forward-Looking Groups

Lithia’s CEO Bryan DeBoer didn’t just challenge his team, he set a roadmap for others to follow:

• More customer pay revenue.

• Better bay efficiency.

• Advisors who do more with less.

• New levels of service optionality for customers.

But here’s the challenge: dealership leaders are already wearing too many hats. They know what needs to change—they just need the right support to execute.

 

Convenience Is No Longer a Luxury

One of the key insights from Lithia’s 2024 strategy? If your store isn’t offering at-home pickup, driveway service, or seamless appointment transport…you’re losing customers. Today’s vehicle owners expect the same convenience they get from Amazon, Instacart, and Uber. And if your dealership can’t provide it, a competitor will. But here’s the good news: you don’t have to reinvent your service department to deliver on those expectations.

 

How Leading Groups Are Responding

At Driver on Demand, we partner with some of the country’s most respected dealership groups to operationalize convenience—without adding headcount or complexity.

We provide:

• • Fully trained, insured, and branded drivers under your dealership name
  • Recruiting, onboarding, and management of driver teams
  • Scheduling, dispatching, and routing logistics handled for you
  • Centralized reporting and ROI tracking

Our clients see:

• • Fewer missed appointments
  • Less advisor burnout
  • More ROs flowing through the bays
  • Higher CSI scores from customers who loave at-home convenience

Don’t Wait to Catch Up—Get Ahead

When a group like Lithia acts, the rest of the industry pays attention. But leaders don’t just react—they anticipate. If your group is already planning for fixed ops growth, now’s the time to accelerate it. Let us help you design a rollout that fits your stores, your market, and your growth goals, without internal disruption.

 

Want to see how it works?

Let’s talk. We’ll share how other top groups scale service revenue, one doorstep at a time.

Less advisor burnoutMore ROs flowing through the baysHigher CSI scores from customers who love at-home convenience